Consumers Value Effort over Ease When Caring for Close Others

Caring for Yourself While Caring for Others.

Etiquette and effort: holding doors for others.

Etiquette, the customary code of polite behavior among members of a group, provides a means of conveying respect for others, but what is the basis for etiquette's unwritten rules? Here we show that one form of etiquette, holding a door open for another person, reflects the door holder's expectation that the person for whom he or she holds the door shares the belief that the total effort expende...

Compassionate love for close others and humanity

A compassionate love scale was developed that can be used, in alternative forms, to assess compassionate or altruistic love for different targets (e.g., close others and all of humankind). Using three samples (total N = 529), the Compassionate Love scale was developed and piloted. Three studies (total N = 700) were then conducted to provide validation of the scale and to examine correlates of c...

The Value of Product Variety When Selling to Strategic Consumers

W consider a firm that sells two vertically (quality) differentiated products to strategically forward-looking consumers over two periods, setting the prices dynamically in each period. The consumers are heterogeneous in their evaluations of quality, and strategic in that they decide not only whether and which product variant to buy, but also when to buy, choosing the option that maximizes thei...

When Do We Feel Sorry for Others? : An Externality of Lake Use as an Example

The purpose of the study was to verify, through the use of an experimental method, the assumption that the ‘economic human’ pays more attention to the externality he/she causes as the strength of externality increases. We used a social-experiment design within an undergraduate classroom to test assumptions, using statistical method. A lakeside plant was used as an example. Our results confirmed...